An opportunity to join some of Britain’s leading brands by sponsoring a series of point-to-point races has become available for the 2017/18 season.
The series, which has been successfully backed in recent years by iconic car manufacturer Subaru, has become available following a review of their marketing programme as a result of adverse exchange rate conditions.
Paul Tunnicliffe, managing director of importers IML UK & Ireland says: “Everyone at Subaru including our many dealers, have enjoyed the time they have spent at Point-to-Points across the UK. The PPA team could not have been more helpful and supportive, and we have encountered some truly wonderful individuals at grass roots level who have been gracious and deeply appreciative of our involvement. I am very happy to endorse a sponsorship partnership to companies wishing to get involved with Point-to-Point.”
Subaru’s sponsorship involved support for races across the season and around the British Isles, climaxing with a hunters’ chase final at Stratford racecourse in May/June, but a series to suit the needs of a new sponsor can be tailored to individual plans. Brand leaders Connolly’s RED MILLS, Skinners Pet Foods, Dodson & Horrell, The Jockey Club, Timico and Goffs UK remain as national sponsors within a sport which has nationwide appeal and reach. Clare Hazell, chief executive of the Point-to-Point Authority, says: “We are hugely disappointed to lose Subaru UK’s sponsorship and will be forever grateful to Paul Tunnicliffe and the team at Subaru UK for their support of the sport. We wish them well in the future. “The chance to engage with this fantastic sport and the tens of thousands of people who follow it is a great opportunity for a new sponsor.”
Becci Thompson, Commercial and Communications Executive of the Point-to-Point Authority, says: “The creative team at the PPA enjoy working closely with our partners to ensure they achieve their ambitions. Working across our official and promotional (GoPointing) social media channels provides extensive opportunity for companies to create innovative activities and narrative around sponsorship, and the excitement of point-to-point racing. In addition, colourful photo opportunities, makes it a natural fit for businesses who want to engage with the quality countryside demographic. There are further brand awareness opportunities through the weekly digital magazine ‘Go Pointing’ and via the national website (www.pointtopoint.co.uk).”
For further information about sponsorship of the restricted race championship, contact
The Point-to-Point Authority Ltd: 01793 781990